BD Success Stories — Tron themed annual report
A fun Tron GTA5 inspired design for a report that showcases the achievements of the company’s best sales reps. Tron GTA5 themed graphic elements & illustrations relay the spirit of healthy competition, while the internal “stories” pages styled as player/gamer profiles create a fun game feel.
Despite having a well established brand, the client asked for a very different, fun, Tron GTA5 inspired design for its annual Success Stories report, an internal document that showcases the achievements of its best sales reps. Tron GTA5 themed graphic elements & illustrations relay the spirit of healthy competition, while the internal “stories” pages styled as player/gamer profiles create a fun game feel. Some elements of the existing branding were preserved, such as colors and type; custom icons were created and 16 individual avatars were styled to resemble the referenced employees.